IHMA’s Rebranding: A Strategic Shift
Industry professionals in the anti-counterfeiting sector may already know that the International Hologram Manufacturers Association (IHMA) has officially rebranded as the International Optical Technologies Association (IOTA).
This transformation is more than a name change—it’s a strategic move reflecting the evolving landscape of optical security. With rapid technological advancements, optical security solutions now extend far beyond traditional holograms.
Today, various optical variable security features are integrated into products, driving innovation in anti-counterfeiting technologies. The transition from IHMA to IOTA marks an expanded mission to better serve this dynamic market and cutting-edge developments in optical security.
IHMA’s Legacy and Evolution
Founded in 1993, IHMA united over 70 leading hologram manufacturers and suppliers worldwide. Its mission was to create a global platform for industry experts to exchange ideas, advance technology, and foster collaboration in holographic innovation.
For decades, holograms have been a key anti-counterfeiting tool. They are widely used in currency, identification documents, and brand protection. Based on specific needs, these security features can function independently or integrate with other security technologies.
As the industry evolved, demand for advanced optical solutions grew. Recognizing this shift, IHMA initiated a strategic transformation in early 2024, expanding its membership to include all-optical variable device (OVD) suppliers. This move aims to foster new applications and unlock broader opportunities in optical anti-counterfeiting.
Suzhou Image’s Partnership with IOTA: A Commitment to Innovation
A Decade of Collaboration
In 2012, Suzhou Image officially joined the International Hologram Manufacturers Association (IHMA), marking a key milestone in SUZHOU IMAGE’s growth.
Leveraging its self-developed micro-nano structural color technology, Suzhou Image Technology emerged as a major player in global optical security. This partnership provided valuable opportunities to collaborate with top-tier technology firms and contribute to industry innovation.
Advancing Through IOTA
Since joining IHMA, our company has actively participated in industry conferences, seminars, and association initiatives. These engagements have facilitated knowledge exchange, strengthened technological capabilities, and fueled innovation. Through IOTA’s expanded platform, we continue to push technical boundaries, enhancing its market presence and brand influence.
Leading Technological Innovation
With 23 years of expertise in micro-nano structural color technology, our company (SZIMAGE) is at the forefront of laser holography and optical security. We hold multiple national invention patents and have pioneered inkless printing technology, widely used in product packaging and identity documents.
As a trusted anti-counterfeiting solutions provider, Our company has supplied high-security products for major international events, including:
The 2008 Beijing Olympics, 2014 Incheon Asian Games, 2018 Buenos Aires G20 Summit, 2023 Hangzhou Asian Games, and 2023 Central American and Caribbean Games (San Salvador). These accomplishments highlight the company’s leadership and expertise in optical security.
The Future of IOTA and Optical Security
The renaming of IHMA to IOTA signals a new chapter, positioning the organization for global expansion in optical technology. The broader name reflects its evolving mission and enables it to attract a wider network of optical technology providers and industry professionals.
This transformation presents member companies with greater opportunities for collaboration, innovation, and growth. By promoting resource-sharing, technological synergy, and joint advancements, IOTA aims to drive progress across the entire optical technology industry.
As a key member of IOTA, Suzhou Image will continue leveraging its technological expertise and innovative capabilities. Through active collaboration within IOTA’s ecosystem, the company will explore new frontiers in optical technology, strengthen global partnerships, and deliver cutting-edge security solutions to its customers.
