A luxury handbag labeled as “authentic” loses its metallic finish in less than three months. A so-called “original” skincare product, purchased at a high price, causes an allergic reaction and necessitates a hospital visit.
A newly developed product that cost millions in R&D is copied and sold at half price within just one month of launch. Counterfeit goods are eroding consumer trust and threatening corporate survival on a trillion-dollar scale.
In today’s business environment, anti-counterfeiting is no longer an added value—it is a lifeline for brands. Thanks to its unique physical properties and intuitive verification experience, optical security technology has become a vital tool for protecting brand interests and maintaining market stability.
But with so many suppliers in the market, how can enterprises choose the right partner? In 2025, companies should evaluate optical anti-counterfeiting factories against five key standards:
1. Technical Strength: The Core Competence
Patented Technology
Manufacturers with independent patents have stronger capabilities in R&D and innovation, reducing the risk of using outdated or easily compromised solutions.
For example, IMAGE TECH has focused on optical anti-counterfeiting for more than 30 years, securing 63 patents (including 18 invention patents) and 10 software copyrights for self-developed micro-nano texture equipment. These achievements ensure uniqueness, higher security, and strong protection for customer products.
Visual Art Integration
Optical security is not only about protection—it is also part of a brand’s identity. Leading providers integrate optical features with product design, ensuring security without compromising aesthetics.
IMAGE TECH uses techniques such as gratings, 2D/3D, diffractive optical change images, and optical guilloche to create security elements that blend seamlessly with packaging styles.
For instance, its “shiny and colorful candy packaging” won the 2021 International CMF Design Gold Award for its innovative combination of visual appeal and security.
2. Industry Experience: Proven Reliability
Industry experience is a strong indicator of trustworthiness. IMAGE TECH has served over 200 clients across more than 80 countries and regions.
Its solutions have been used in national ID and travel documents, as well as accreditation for multiple Olympic Games and Asian Games. These high-stakes projects demonstrate the company’s proven technical reliability and service quality.
3. Service Capability: Tailored Solutions
Different industries face different security challenges. A qualified provider should deliver customized solutions that meet specific needs.
IMAGE TECH offers tailored optical security solutions for industries including cosmetics, food, pharmaceuticals, automotive parts, alcohol and beverages, fashion, maternal and baby products, furniture, and official documents. Its services include:
- One-on-one support from dedicated product designers
- Closed-loop production management ensures confidentiality
- Strict quality control processes
- Efficient logistics and delivery systems
These measures guarantee customers both security and peace of mind.
4. Industry Influence: Recognized Authority
Certifications and industry recognition reflect a company’s credibility and standards. IMAGE TECH holds a national anti-counterfeiting product production license and has won multiple “Blue Shield Awards” in the industry. It is also the standard-setter for the General Technical Specification for Ink-Free Nano-Structural Color Printing and co-drafter of the General Technical Requirements for Packaging Anti-Counterfeiting.
Additionally, IMAGE TECH serves as:
- Deputy Director of the Anti-Counterfeiting & Traceability Committee of the China Packaging Federation
- A member of the International Optical Technology Association (IOTA)
- A certified High-Tech Enterprise
- An ISO9001 Quality Management System compliant company
5. After-Sales Support: Long-Term Assurance
In anti-counterfeiting applications, a timely response is crucial. Reliable companies should provide continuous technical support to minimize risks and losses. IMAGE TECH offers 24/7 technical assistance, ensuring that clients can resolve issues quickly and keep their operations running smoothly.
Conclusion
In 2025, enterprises should evaluate optical anti-counterfeiting providers through five dimensions: technical strength, industry experience, service capability, industry influence, and after-sales support. Manufacturers with solid expertise across these areas, such as IMAGE TECH, can deliver dependable protection for brands. By choosing the right partner, enterprises can strengthen their product security, safeguard brand value, earn consumer trust, and remain competitive in an increasingly challenging marketplace.
